BMX

The Primer is a serious starter bike at a seriously great price. Built around a pro-level geometry in a range of top tube sizes, the Primer is spec’d with quality parts. Shops and riders everywhere know that the Primer is the bike to beat in this price range. Loaded with Odyssey and Sunday components Mfg Size: 18 TT (Effective): 18 Frame Type: Rigid Fork Type: Rigid Wheel Size: 18" Frame Material: Steel Fork Material: Steel Color: Matte Black Defined Color: Black Front Axle: 3/8" x 100mm Rear Axle: 14mm Threaded x 110mm Brake Type: Rim

The 2020 Scout is a great bike for dedicated riders on a budget. The Scout line is built with more aftermarket parts than ever before, including the Odyssey Twisted Pro pedal and Path Pro tire. Bike shops and riders will appreciate the fully sealed front and rear hubs, and awesome details like Odyssey signature grips and the Springfield Brake system. Choose from two different top tube lengths and some truly amazing color finishes when you’re ready to rip. Sunday Freeze Top Load Stem Odyssey Springfield Brakes and Lever Odyssey Path Pro 2.40? OEM Tires Odyssey Twisted Pro Pedals Sunday Badge Pivotal Seat FSA Headset Sealed Front and Rear Hubs

When you're too big for a 16" but too small for a 20", the Shredder 18 fills the void. The low profile alloy frame and 18" alloy rim wheels bridge the size gap for growing riders who are sized in between the 16" and 20" models. FEATURES - 6061 alloy Shredder lo-profile frame - 1-1/8 threadless headset - 28-spoke wheels with 18" alloy rims - Sure stop coaster brake and linear pull v-brake with adjustable lever - Padded Jr. seat and Jr. plastic pedals - Full pad set - Size: 3'7" - 4'2"

Bringing We The People quality to a lower price point for 2021 is our entry-level shredding machine. The Nova features a super short 12.75" oval chainstay and responsive 26mm-offset fork, allowing it to not only feel just like the bikes our pro team ride, but also make it much easier to progress your riding even further.

The Cobalt line combines proven geometry and dialed components, giving you the best start out of the gate during your first days racing. The Cobalt Junior steps up in size without packing on the pounds. At only 8kg, this is one of the lightest junior entry-level bikes out there. Fresh out of the box with incredible new paint and graphics, you'll be able to spot a Cobalt on the track very easily. All Cobalt bikes now feature fully sealed front hubs and integrated headsets, making them simply unbeatable when comparing price to spec. The Cobalt is one seriously unstoppable machine.

One of the most anticipated bikes in BMX, the CRS is back for 2021 with even more bang for your buck. Now featuring a sealed front hub, this all-terrain slayer rolls smoother than ever. Packed full of aftermarket parts from ECLAT, including the Bios Pivotal seat and Pure seat clamp, the CRS looks and rides like a bike twice the price tag. The geometry has been tailored to allow for greater progression of the younger generation. The super-short 12.75" chainstays, 165mm cranks, and shorter 26mm fork give the CRS a snappy and agile ride that is perfect for learning and advancing. A bike truly built with vision, the CRS is unlike anything else.

We took our CRS complete and gave it a new-school street injection in the form of a SALT PRO sealed freecoaster hub. Now with a sealed front hub and available in two color options, this entry-level freecoasting whip is ready for anything.

A bike with plenty of opportunity, the Arcade really showcases the endless detail and unrivaled quality that we put into our bikes. This super-dialed bicycle rolls on SALT's super-wide 36mm Valon rims with sealed hubs, carrying a full assortment of nylon hub guards that allow you to have a solid and dependable set of wheels under you at all times. Available in both a 20.5" and a longer 21" option, the Arcade will give senior riders the ability to ride one of the most popular bikes in our line.

Our newest Model inspired by today's intense street riding needs and demands. Featuring a shorter and more response frame geometry. Pegs and a trusted free coaster

Based on the same bikes that We The People pro, Felix Prangenberg, rode last season, the Justice features revised geometry and a never before seen parts overhaul from We The People. Our new Activate tire, Paragon plastic guard sprocket, and Perfect grips make this new-school urban machine more stacked than ever before. Paired up with a shorter 22mm-offset fork and a full assortment of plastic hub guards, you'd be forgiven for thinking that you're riding a full custom build.

The Xenon Expert XL features a full parts overhaul. The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. We spared no details here—with forged disc-ready dropouts with tensioners, our very own aftermarket Oxygen tires, and Clipper Expert rims, the Xenon is a natural-born winner.

The Reason is draped in quality from head to toe. Featuring a full 4130 chromoly frame with a modern 76-degree headtube and super short 12.75" chainstay, the Reason now comes with shorter 160mm cranks and a steeper 15mm-offset fork, making it truly ride like the same bikes We The People PRO's Felix Prangenberg and Dan Kruk are riding right now. Featuring a SALT PRO freecoaster hub and the latest We The People aftermarket products, this street machine is a true weapon.

A bike with a larger following than we'd ever anticipated, the Atlas is the perfect bike for those times when bigger is better. Our 24" wheeled BMX features a throwback to our racing ancestry. The Glossy White finish is completed with race-inspired geometry, a linear-pull brake, and even a We The People Patrol stem and 33T sprocket, allowing you to really put your foot down and get your sprint on. Whether you're down the trails, at the pump track, or just heading into the city, the Atlas is so much fun to ride, you'll have a hard time putting it down.

The Audio is built around a larger 22" diameter wheel, providing a more stable ride without sacrificing the classic BMX look and feel. Perfect for the die-hard trail dogs or taller riders looking for a bike more fitting to their size without having to resort to a bike that simply isn't BMX. Using the full chromoly aftermarket spec frame, we designed a fork with an even sturdier and bombproof steer tube/crown area allowing you to push this thing as hard you can. We spent an incredibly long time dialing in the geometry on the Audio, as well as developing our own range of 22" specific parts like the Logic rim and Overbite tire. A bike that will surprise you with how well it rides, the Audio is leading the pack in the 22" revolution.

The Xenon Pro XL features a full spec upgrade and Pro XL-sized geometry. The mid-tier Xenon line is a game-changer with all bikes being disc-ready, allowing you to convert them to a full disc brake setup with our aftermarket disc brake kit. We spared no details here—with forged disc-ready dropouts with tensioners and our very own aftermarket Xenon stem, Oxygen tires, and Argon Pro rims, the Xenon is a natural-born winner.

BATTLESHIP is a name synonymous with new-school street riding and ultimate strength and durability. Taking one of the most popular technical street frames on the market and adding a full aftermarket PRO parts package, the Battleship is the greatest street bike ever made. Now featuring the brand new 15mm-offset Battleship fork and a full ECLAT/We The People parts package, this is a bike that any of our team could ride straight out of the box with zero compromise. A full custom bike in every sense of the word, the Battleship carries a full Lifetime Guarantee on the frame and fork, giving you full confidence that you are riding a bike designed to ride at the highest level possible.

Taking our "do-it-all" aftermarket Revolver frame and draping it in some high-end components, we've managed to create an incredibly sophisticated and balanced bike for the kind of rider that appreciates the finer things in life. The longer 21" top tube and perfect all-round geometry make the Revolver perfectly comfortable on any terrain from the deep end of a bowl to the main line of your local trails or even the back streets of a big city. The harder 28-9 gearing gives this rig plenty of juice when the time for pedaling fast comes into play, and the full assortment of ECLAT Dura chromoly pegs and hub guards allow you to gun it down any rail in sight. Wrap it up with a lifetime-guaranteed ECLAT Storm fork and a Skipper Green paint finish, and the need to build a custom bike no longer exists.

The ENVY is a chance for us to showcase how far BMX design has come and offer a glimpse into the direction it's heading. The launch of this particular model always sparks debate and attention unlike any other bike in our line up, and for good reason. The ENVY offers us the opportunity to hand-select only the crème de la crème from our product lines and carefully assemble them into one masterpiece of a bike. The 2021 ENVY proves that strength does not have to come with a weight disadvantage. Built using our super light ENVY XLT frame with the ECLAT Storm XLT fork, E440 rims, and ground-breaking Seismic hubs, the ENVY is the highest spec'd BMX bike of all time. Despite the low weight, the ENVY was designed for the most punishing street and park riders and handles the raw brutality of BMX riding, featuring a full LIFETIME GUARANTEE on the frame and fork, as always. - Includes lifetime guarantee on the frame & fork